2a:["$","div",null,{"children":[false,"$L2b",["$","article",null,{"className":"content","children":[["$","img",null,{"src":"https://sdn.useume.com/posts/2025/8/9/2ywAazwwJHl.png","alt":"Online Course Marketing: How to Attract and Retain First Students","className":"w-full rounded-lg mb-4"}],["$","h1",null,{"children":"Online Course Marketing: How to Attract and Retain First Students"}],[["$","p","P9ZA8u5XDg8",{"dangerouslySetInnerHTML":{"__html":"An online course is an excellent way to share your knowledge, create a source of income, or foster community development. However, even the best educational programs are difficult to get off the ground without an effective marketing strategy. The first and biggest challenge for creators is attracting the first students and retaining their attention in a highly competitive environment. Below, you will learn key approaches to promoting your online course in 2025 and recommendations for audience retention."}}],["$","h2","ag8cV903kTs",{"children":"Who is your target audience and how to find them"}],["$","p","hhT2bHdWrMV",{"dangerouslySetInnerHTML":{"__html":"You should start by defining the portrait and pains of your ideal audience. Ask yourself: Who are these people? What problems do they want to solve with your course? Where do they communicate online – on social media, professional communities, forums? By answering these questions, you will be able to focus on channels that really work."}}],["$","h2","PDYhWDp73Po",{"children":"Creating and promoting a unique value proposition"}],["$","p","ObuDaamHH0C",{"dangerouslySetInnerHTML":{"__html":"

What distinguishes your course from competitors? Analyze competitors, find out what they lack, and focus on the qualities that your students will appreciate:

interactivity, convenient format, live feedback, certificate or access to the community.

Formulate your value proposition clearly and concisely, use it in all marketing materials. This significantly increases the conversion of subscribers into customers.

"}}],["$","h2","gJRBglxyu4T",{"children":"Effective channels for attracting first students"}],["$","h3","NPMCzC8gTOV",{"children":"Content marketing and social media"}],["$","p","1FR3Gs8pJU2",{"dangerouslySetInnerHTML":{"__html":"

Launch a thematic blog, share expert tips and case studies, broadcast part of the course material in open access. Content marketing helps build trust and increase brand visibility — according to statistics, 70% of users study company materials before making a purchase. Active presence on social networks, lives and webinars also attract new audiences.

"}}],["$","h3","E4HcFcDsi5b",{"children":"Partnerships and recommendations"}],["$","p","SduBIC01JYG",{"dangerouslySetInnerHTML":{"__html":"

Contact opinion leaders, bloggers, expert communities, and graduates of your school to exchange audiences or create partner programs. 2024 analysis shows that referral partnerships bring up to 30% of initial traffic for new online schools.

"}}],["$","h2","nEbWBuOn8Nt",{"children":"How to retain students and transform them into advocates"}],["$","p","AzdphcKnPsO",{"dangerouslySetInnerHTML":{"__html":"Successful engagement is just the first step. Providing value and support at all stages of learning is key to a high course completion rate and student loyalty. Implement interactive tasks, practical feedback, personalized emails, bonus content after module completion. Encourage communication through communities — this will help retain up to 40% of students who might otherwise drop out."}}],"$L2c","$L2d","$L2e","$L2f","$L30","$L31"]]}]]}]