2b:["$","div",null,{"children":[false,"$L2c",["$","article",null,{"className":"content","children":[["$","img",null,{"src":"https://sdn.useume.com/posts/2025/8/5/n96z9SYaKtc.png","alt":"What is the Difference Between Selling Courses Through Social Media and Your Own Website?","className":"w-full rounded-lg mb-4"}],["$","h1",null,{"children":"What is the Difference Between Selling Courses Through Social Media and Your Own Website?"}],[["$","h2","82p6ENp5hXJ",{"children":"Selling Online Courses: Social Media or Your Own Website?"}],["$","p","hYrgjYri0BF",{"dangerouslySetInnerHTML":{"__html":"Online education is becoming increasingly popular among those who seek to acquire knowledge in a convenient format and pace. If you create your own courses, you face the question: where exactly should you sell your product? The dilemma naturally arises: social networks or your own website? Both options have advantages and disadvantages. In this article, we examine why you should choose a particular channel, how it affects sales, and also provide tips that will help develop your online school."}}],["$","h2","fRrNyg8EObu",{"children":"Advantages and Disadvantages of Selling Courses Through Social Media"}],["$","p","n7KdnjvzF1H",{"dangerouslySetInnerHTML":{"__html":"

Selling courses through social networks (Instagram, Facebook, TikTok)

seems like a simple path: your target audience is already there, ready for communication. You can launch short selling posts, stories, live broadcasts. Quickly respond to inquiries from potential students.

Advantages of social networks:

Instant access to a wide audience
Simple start and minimal financial costs
Convenient feedback through comments or direct messages
Easy to launch ads without technical skills

Disadvantages:

Lack of control over algorithms — reach can drop without warning
Loss of part of the audience: your profile may be blocked or deleted
Limited tools for organizing learning: it's difficult to automate access, homework, or payment
Dependency on the platform is formed

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Your own website or LMS platform is your autonomous space where you manage content and interaction with students. This format allows you to build a long-term promotion and scaling strategy, rather than just pursuing quick sales.

Main advantages of your own website for online courses:

Control over the user base and your data
Automation of learning processes: assigning homework, progress tracking, payments, issuing certificates
Flexible access settings, statistics tracking, integrations with payment systems
Ability to build a brand, work with SEO, attract organic traffic

Disadvantages:

Need to develop/set up the site (but today this can be done in 1 day on platforms like UseUme)
Requires time and resources to promote the site, gather your own audience

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Many experts start with social media, but later switch to their own websites for deeper automation and improved service. For example, according to Business of Apps, Instagram media campaigns are great for generating leads, but closing sales and organizing the learning process is more effective on specialized learning platforms.

Online schools using solutions like UseUme note the simple launch of courses — from creating a school to accepting payments in less than a day. There are examples of instructors who, after their first sales on Instagram, transferred hundreds of students to their own platform within a month and gained the ability to expand their course catalog without worrying about social media limitations.

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